Designing Consumer Experience for Emerging Markets & Beyond...
Life, culture, and context of use for end users in the emerging markets are different to users in markets such as Europe and America. Therefore it is not necessary that the product which is successful in other parts of the world will also be successful in the markets of emerging economies. It is critical that professionals and organizations must research and understand the culture, context and needs of these people before they design any products, applications, or services for emerging markets.
