Research is an integral part of the design process used at USERLabAsia to get insight about the users, their needs, expectations, aspirations and pain-points that help us in designing the right solutions and products. We use ethnographic techniques (contextual observation/enquiries) combined with focus groups, user surveys, or laboratory usability testing techniques.
Our research approach is based upon bringing together following elements:
- Contextual interview based research to identify:
“What User say they do?”
- Ethnography research to identify:
“What and how they do?”
- Participatory research to identify:
“What and how people build/make?”
- Cognitive Walkthroughs and Evaluative prototyping to identify:
“Problems in the design and to refine product and service concepts”
- Competitor Analysis & Best practice Analysis to identify:
"Understand good and bad offered by them"
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Through this approach, USERLabAsia help customers in:
- Validate Product & the Feature requirements.
- The "Insight, Needs, Pain points and Aspirations of USERS.
- Understand Compitition Landscape.
- Define Features and Functionalities
- Define & Prioritize the entire gamut of “Design and Usability Goals”
- Business Modeling: Identifying new product needs, road maps
- Understand Trends and Forecasting
THE mantra for future businesses: Innovate, Innovate & INNOVATE...
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