USID Foundation - Bringing HCI & Design Community Together USID2008 : Design Innovation & User Experience
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USID2008 Conference
Advance Program  Day 1  |   Day 2   |   Day 3
Day 1 : 4th September, 2008
Hall 1 Main Conference
Time Details
08:30 - 09:45 Registration & Tea/Coffee
09:45 - 10:00 Introduction/ Welcome Note:
Raman Saxena
Director User Experience, CA and Co-Founder USID Foundation
10:00 - 11:00

Key Note Address by Debra Danielson, President of CTE, SVP & Distinguished Engineer, CA, Inc.
Topic: Delivering Business Value through Design Innovation and User Experience

11:00 - 11:15 Tea Break
11:15 - 12:00 Sharad Sharma, CEO, Yahoo! India R&D
Topic: Role of User Research and Design in New Product Development for India and Emerging Markets
12:00 - 12:45 Dr. Ganesh N. Prabhu, Professor of Strategy, Indian Institute of Management Bangalore
Topic: Business Opportunities in Enhancing User Experience Design
12:45 - 14:00 Lunch Break
14:00 - 15:00

Demo and Presentation: Eye Tracking Tool for User Research and Usability Evaluation
Thomas Fredengren,
International Account Manager, Tobii Technology, Sweden

15:00 - 15:15 Tea Break
15:15 - 16:00

Deepa Bachu, Group Manager, INTUIT
Topic: Products for the Indian Market – Designing for the Consumer and Creating a Business Model that requires someone other the Consumer to Pay!

16:00 - 16:45 Pranav Mistry , PhD Candidate and a Researcher at the MIT Media Lab
Topic: Bringing Intelligence to Everyday Objects
16:45 - 17:30 Rajeev Purnaiya, Founder & CEO, Hooeey
Topic: Why the Implicit Web is Important?
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Day 2 : 5th September, 2008
Hall 1 Main Conference
Time Details
09:30 - 10:00 Informal Session
10:00 - 11:00 Key Note Address by Kentaro Toyama, Asst. MD, Microsoft Research, India
Topic: Beyond the Device: User Experience Design for Socio Economic Development
11:00 - 11:15 Tea Break
11:15 - 12:00 Speaker Presentation
12:00 - 12:45 Jan Blom, Head, Nokia Research Center
Topic: Designing Mobile Internet Services for Indian Consumers
12:45 - 14:00 Lunch Break
14:00 - 14:45

Vineet Malhotra, Co-founder, apnakoi.com
Topic: Competing in a Socially Networked World

14:45 - 15:30

Dr. G Venkatesh, Chief Technology and Strategy Officer, Sasken
Topic: The Future of Communications: Implication for Design and Innovation

15:30 - 15:45 Tea Break
15:45 - 17:30 Panel Discussion: How best can Mobile Technology Support Social Causes?
Moderator: Kentaro Toyama, Asst. MD, Microsoft Research, India
Panellist 1: Dr.S.Ghosal, Acting Dean NID R&D Campus, Bangalore
Panellist 2: Natesh, Head, Emerging Markets Services, Nokia India
Panellist 3: Dr. Dinesh S. Katre, Group-head National Multimedia Resource Centre, C-DAC, Pune
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Day 3 : 6th September, 2008
Hall 1 Track 1: Mobile User Experience
Time Details
9:15 - 10:00

Sandeep Pillai, Creative Head- OnMobile Global Limited
Topic: M-RADIO: A Case Study where User Analysis and some simple Design Recommendations made all the difference

10:00 - 10:40 Prakash Sayini, Forum Nokia India Lead
Topic: Mobile Technology Trends and its Impact on User Experience
10:40 - 11:00 Tea Break
11:00 - 11:40

Rashmi Munshi, NIFT Bangalore
Paper Presentation: Re-inventing Simplicity: UI Design of a Cell Phone for Senior Citizens and Others

11:40 -12:15 Shimolee Nahar & Mudit Mittal, HFI, Mumbai
Paper Presentation: Three Star Approach An Interface Less Interface for Mobile Commerce
12:15 - 13:15 Lunch
 
Hall 2 Track 2: Enterprise Software & Applications
Time Details
9:15 - 10:00 Anita B Punja, Asia Pacific Leader - Learning Content Development, IBM India
Topic: Delivering Usability Remotely : Onsite - Offshore Balance
10:00 - 10:40 Prabhas Sinha, Manager - Service Management Product Management, ITC, CA
Topic: Managing the Challenges of UI/Usability Evolution for Enterprise Solutions
10:40 - 11:00 Tea Break
11:00 - 12:15 Shashank Deshpande - President, Clarice Technologies &
Sandeep Datar
- Director, User Experience Design at Yahoo! India R&D
Topic: Comparing role of User Experience Design in Enterprise and Consumer Domains
12:15 - 13:15 Lunch
 
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Hall 1 Track 3: Social Networking and Online Communities
Time Details
13:15 - 14:00 Speaker Presentation 1
14:00 - 14:40 Ishwar Jha, Chief Executive Officer (CEO), Digital Media Convergence Ltd. (a Zee Group Company)
Topic: Driving Real World Pleasure with Social Networking and Online Communities
14:40 - 15:20

Arunava Sinha, Chief Product Officer
Topic: Can UI be the Killer Application in Social Networking?

15:20 - 16:00

Yugant H Sonawale & Lakshmi Kumar, Infosys, Bangalore
Paper Presentation: Visualizing Unintentional Reputation Damage on Social Networking sites

16:00 - 16:15 Tea Break
 
Hall 2 Track 4: Gaming and Entertainment
Time Details
13:15 - 14:00

Dr. Dinesh S. Katre, Group-head National Multimedia Resource Centre, C-DAC, Pune
Topic: Understanding the Usability and Learnability Needs of Illiterate Villagers for the Watershed Game Design

14:00 - 14:40 Quentin Staes-Polet, Founder, Kreeda Games India Pvt Ltd.
Topic: Is Gaming going Social in India. How?
14:40 - 15:20

Amit Pande, Senior Manager, Oracle Applications User Experience
Topic: Crafting Interesting Worlds: Inspirations from Gaming User Experiences

15:20 - 16:00

Anoj Anbarasan & Revathi Gopalakrishnan, HCL Technologies, Chennei
Paper Presentation: User Interface Design and Evaluation Issues for Small Screen Devices (Mobile Entertainment & M-Commerce)

16:00 - 16:15 Tea Break
 
Hall 2 Closing Ceremony
Time Details
16:15 - 17:35 Prize Distribution and Recognition
17:35 - 17:45 Closing Address
 
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