The service industry has been one of the biggest contributors in any country's economy and in past few years it's growth has been significant, but there has been very little focus on the service innovation in comparison to the focus on product innovation. Service design helps in innovating, improving the new and existing services to make them more useful, usable and desirable for their client, ends user groups.

Service design requires holistic, multidisciplinary and integrative approach. USER Lab Asia's multidisciplinary team with years of experience in design and technology along with participatory and user-centric design process and appropriate inclusion of technology can help in improving the existing services as well as to develop new services, which are not only useful, usable for their intended users but also for improving the efficiency of client’s businesses.